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ICOMM: Interpersonal Concepts and Competencies: Foundations of Interpersonal Communication

978-0-7425-9962-8 (June 2010)

$65.00 (£39.95)

By Roy Berko; Joan E. Aitken and Andrew WolvinRowman & Littlefield Publishers

Creating Communication: Exploring and Expanding Your Fundamental Communication Skills, 2nd Edition

978-0-7425-5562-4 (July 2008)

$32.95 (£19.95)

By Randy FujishinRowman & Littlefield Publishers

Culture Conglomerates: Consolidation in the Motion Picture and Television Industries

978-0-7425-4066-8 (June 2006)

$29.95 (£18.95)

By William M. KunzRowman & Littlefield Publishers

A Student's Guide to Mass Communication Law

978-0-7425-3841-2 (December 2004)

$24.95 (£15.95)

By Amber Nieto and John F. SchmittRowman & Littlefield Publishers

The Wisdom of Storytelling in an Information Age: A Collection of Talks

978-0-8108-5044-6 (August 2004)

$50.00 (£31.95)

By Amy E. SpauldingScarecrow Press

Contemporary Public Speaking, Second Edition

978-0-939693-60-3 (September 2003)

$74.95 (£44.95)

By Courtland L. BovéeRowman & Littlefield Publishers

Street-Smart Advertising: How to Win the Battle of the Buzz

978-1-4422-0335-8 (September 2010)

$19.95 (£11.95)

By Margo BermanRowman & Littlefield Publishers

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors

978-0-7425-5551-8 (July 2009)

$33.00 (£19.95)

By Margo Berman and Robyn BlakemanRowman & Littlefield Publishers

The Bare Bones Introduction to Integrated Marketing Communication

978-0-7425-5541-9 (December 2008)

$34.95 (£21.95)

By Robyn BlakemanRowman & Littlefield Publishers

Writing Music for Television and Radio Commercials (and more): A Manual for Composers and Students, Second Edition

978-0-8108-6139-8 (July 2008)

$64.00 (£39.95)

By Michael ZagerScarecrow Press

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

978-0-7425-5545-7 (September 2007)

$29.95 (£18.95)

By Marcel DanesiRowman & Littlefield Publishers

Humor in the Advertising Business: Theory, Practice, and Wit

978-0-7425-5426-9 (July 2007)

$26.95 (£16.95)

By Fred K. BeardRowman & Littlefield Publishers

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

978-1-4616-3777-6 (April 2007)

$43.99 (£26.95)

By Robyn BlakemanRowman & Littlefield Publishers

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

978-0-7425-3836-8 (October 2006)

$32.95 (£19.95)

By Edd Applegate and Art JohnsenRowman & Littlefield Publishers

The Bare Bones of Advertising Print Design

978-0-7425-2962-5 (October 2004)

$29.95 (£18.95)

By Robyn BlakemanRowman & Littlefield Publishers

Strategic Copywriting: How to Create Effective Advertising

978-0-7425-3068-3 (September 2004)

$44.95 (£27.95)

By Edd ApplegateRowman & Littlefield Publishers

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American History 2012 catalog

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